Before taking the reins, Hill had been well versed in the history of Drake’s. Hill has been creative director since 2010, when he took over from his mentor and the brand’s eponymous founder Michael Drake. “I think the world will only continue to be more casual, but it doesn’t mean we can’t be relevant and design great clothes.” We can do our thing and be who we want to be, rather than necessarily what Savile Row has always been.” We are a little more relaxed, a little more comfortable than some of the other companies. I think it’s OK to release the shackles a little bit. A lot of Savile Row is very firmly embedded in the world of tailoring and I think sometimes houses can possibly allow them to be pigeonholed too closely to that. “Generally speaking, the street is historically a relatively formal street. “I’ve always felt that we do our own thing and get on with that,” says Drake’s creative director Michael Hill. The brand is young compared to its neighbors (it was founded in 1977 and only moved to the street in 2019) and is altogether more casual, both through its wide-ranging own line and recent collaborations with brands such as Aimé Leon Dore.
Drake’s, located at Number 9 Savile Row, is taking a different approach to some of the more storied labels on the street.
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